Inflation is a term that’s been on the lips of many tax-paying citizens recently. The rising costs are palpable from gas to housing and now to food.
But how tangible is this inflation in our everyday lives?
One individual decided to put this to the test using Jack in the Box coupons, revealing a startling trend in the fast food industry.
The Inflation Phenomenon
Tax-paying citizens have been feeling the pinch of inflation. It’s not just limited to gas anymore; housing, food, and other essentials are also witnessing a surge in prices.
A startling example of this is the price of Miracle Whip in some grocery stores, which has reached an astonishing $13.99.
The “Burger-flation” Theory
Austin, a social media user, introduced the term “burger-flation” to describe the rising prices of fast food items. He showcased this by comparing Jack in the Box coupons he received in the mail.
The coupons, separated by a mere three months, showed a significant price difference. For instance, a coupon that previously offered two Extreme Sausage Sandwich combos for $7 had increased to $12, a $5 difference in just three months.
Furthermore, Austin pointed out other items that had seen a price hike.
The Homestyle Ranch Chicken Club, which was priced at $11 in a previous coupon, was now $13. Such rapid changes in prices have left many consumers in disbelief.
Public Reaction to Rising Fast Food Prices
The response to Austin’s observations was overwhelming. Many users chimed in with their experiences, noting the sharp increase in fast food prices.
One user reminisced about a time when the chicken sandwich coupon at Jack in the Box was two for $5.
Austin responded with his memory, stating,
“When I was working my first job 11 years ago I would get off at 1 A.M. and go to [Jack in the Box]. I would get two cheap chicken sandwiches and two tacos for $3.27.”
Another user lamented the loss of value in using these coupons, saying,
“Man my grandma and I would have weekly hangouts to use these coupons, now it’s not even worth it.”
Is Dining In Becoming a Better Option?
With the rising prices, some consumers are questioning the value of fast food. One user noted that both McDonald’s and Jack in the Box aren’t the only ones increasing their prices.
Burger King’s family whopper meal, which was previously priced at $13, had jumped to $17 in less than a year.
Given these circumstances, some believe dining in might be more economical.
As a viewer commented,
“I get food [costs] and labor has gone up but at this point, I’ll just go to a sit-down restaurant rather than fast food if they’re going to charge the same.”
Another viewer expressed,
“It’s not inflation. It’s corporate greed!”
Reasons Behind the Escalating Prices in the Fast Food
Fast food, once synonymous with affordability and convenience, has recently seen a marked increase in prices.
This trend is not just anecdotal; it’s backed by data and industry observations.
Observations
- In 2022, fast-food menu prices surged by around 13%[1].
- This escalation was even more pronounced than the 12% inflation observed in general grocery items.
- Pricelisto, a platform dedicated to monitoring US fast-food chain prices, was the source of this data.
- Interestingly, while some brands like McDonald’s managed to slash their prices, others, notably Wendy’s and Chick-fil-A, grappled with significant menu inflation.
Underlying Reasons
- One factor is a surge in the number of people dining out at fast-food joints[2].
- Escalating beef costs have also played a pivotal role, especially for chains that heavily rely on beef products.
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Sources
- cnet.com/home/kitchen-and-household/fast-food-inflation-heres-where-burgers-fries-and-sandwiches-are-most-expensive/
- thecoldwire.com/why-is-fast-food-so-expensive/
This article was produced and syndicated by Viral Chatter. It was inspired by this video:
@austinmutschler Whack in the Box #burgerflation #inflation #fyp #jackinthebox #costofliving #recession #coupons #money #burgergate ♬ original sound – Austin Mutschler
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Martha A. Lavallie
Martha is a journalist with close to a decade of experience in uncovering and reporting on the most compelling stories of our time. Passionate about staying ahead of the curve, she specializes in shedding light on trending topics and captivating global narratives. Her insightful articles have garnered acclaim, making her a trusted voice in today's dynamic media landscape.