The ‘Hour Rule’ Jeff Bezos Swears By for Mental Clarity
Jeff Bezos knows something most people don’t: your first hour of consciousness can dramatically rewire your brain’s potential. While most entrepreneurs chase productivity through endless hustle, Bezos has quietly mastered a neuroscience-backed morning ritual that transforms mental performance. Why Your First Hour Matters More Than You Think Every morning, your brain emerges from sleep like a delicate machine warming up. Most people slam it into high gear immediately, bombarding their neural networks with notifications, stress, and digital noise. Bezos does the opposite. His one-hour “puttering time” isn’t a luxury—it’s a strategic neurological reset. By intentionally avoiding digital devices and creating …