‘Who spends money to be an advertisement’: Shopper Criticizes Costco Hat

Would you pay $5 to unknowingly become a walking billboard for one of the world’s largest retailers? The unexpected controversy surrounding Costco’s seemingly innocent Kirkland Signature hats, where affordability meets unexpected consumer resistance, raises the question:

What’s the real price of wearing a brand?

The Incident

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Image Credit: PeopleImages.com – Yuri A/Shutterstock.

In a video that has garnered over 366,000 views, the user TheRealJDub expressed his disdain for the Kirkland Signature logo on the hat, questioning why anyone would pay to advertise for Costco.

“Who spends their own money, even if it is only five dollars, to be an advertisement for Costco?”

While some commenters agreed with his sentiment, many others expressed their loyalty to the Kirkland brand, stating they would proudly wear the brand name.

Some pointed out that purchasing any branded item is essentially the same as advertising for the company.

Public Opinion Divided

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Image Credit: pathdoc/Shutterstock.

Several individuals aligned with the TikTok creator’s viewpoint in the comments section.

“I feel this way about EVERY/ANY brand that folks plaster logos of onto themselves,” expressed one user, sharing a mutual discontent for overtly branded clothing.

“This is the reason I’ve only ever worn plain colored t-shirts as opposed to branded t-shirts,” another penned, echoing a preference for simplicity and nondescript apparel.

Others, however, have expressed their disagreement, highlighting their loyalty to the Kirkland brand and noting that purchasing any branded item is akin to advertising for the company.

Loyalty to Kirkland Brand

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Photo Credit: ProShooter/Deposit Photos.

Despite the criticism, many users have expressed their loyalty to the Kirkland brand. Some commenters have noted the quality of Kirkland products, stating that they would gladly wear the brand name.

“I would,” one user proclaimed, showing support for the brand. “Kirkland has done more for me than Gucci has.”

“I gladly rep the Kirkland brand,” a satisfied commenter wrote, highlighting their satisfaction with its offerings. “They make the best stuff.”

A second person echoed this sentiment with identical words, underscoring the shared appreciation for Kirkland products.

A third user shared, “As someone who actually lives in Kirkland WA, the city Costco named the brand after, it’s just hometown merch for me,” illustrating a unique, localized pride in the Kirkland brand.

Custom Hats

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Photo Credit: belchonock/Deposit Photos.

Custom hats have emerged as a powerful marketing tool, helping businesses stand out in their respective niches. Beyond personal fashion statements, custom hats and caps enhance brand identity and offer a mobile marketing advantage. As people wear these hats, your brand gets free advertising, increasing brand familiarity and exposure.

Custom hats are not confined to a specific age or gender group, ensuring a broad reach. The shareability factor on social media platforms further amplifies your brand’s visibility.

Offering custom hats at events and trade shows is an excellent giveaway, fostering a positive relationship with potential customers and promoting continued interaction.

The wide applicability of personalized hats appeals to people of all ages and genders, making them a versatile and efficient marketing strategy.

The Psychology Behind Logo-Branded Apparel

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Photo Credit:EnginKorkmaz/Deposit Photos.

Consumers often seek goods branded with logos of companies they consider cool, chic, and exclusive. Wearing a logo is a way to associate oneself with the qualities connected to that logo, conveying messages about wealth, intelligence, or other aspects of life.

Despite the appeal, some individuals prefer quality items without logos, believing that a good product showcases its worth through construction, material quality, and durability rather than a visible logo.

The debate continues, but the allure of logo-branded apparel, including hats, remains strong for many, offering businesses a unique opportunity to enhance brand visibility and connection with consumers.

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Image Credit: Krakenimages.com/DepositPhotos.
  1. designhill.com/design-blog/how-custom-hats-can-help-your-business-stand-out/
  2. quora.com/Do-people-realize-wearing-apparel-shirts-hats-with-brand-names-and-logos-are-just-allowing-themselves-to-be-walking-advertisements-for-those-companies-without-being-paid

This article was produced and syndicated by Viral Chatter. It was inspired by this video:

@therealjonwebb Who spends money to be an advertisement for #costco ♬ original sound – TheRealJDub

Martha A. Lavallie
Martha A. Lavallie
Author & Editor | + posts

Martha is a journalist with close to a decade of experience in uncovering and reporting on the most compelling stories of our time. Passionate about staying ahead of the curve, she specializes in shedding light on trending topics and captivating global narratives. Her insightful articles have garnered acclaim, making her a trusted voice in today's dynamic media landscape.