Recently, a Domino’s customer found herself at the receiving end of what appears to be a case of ‘shrinkflation’, a phenomenon where the quantity or size of a product decreases. At the same time, its price remains the same or increases.
This incident involved significantly reduced chicken topping on a pizza, which dissatisfied the customer.
A Viral Complaint
KJ’s customer voiced her disappointment through a widely circulated video highlighting the scanty chicken topping on her barbecue chicken pizza. In her own words, KJ remarked,
“I’m not gonna front Domino’s; one piece of chicken on each slice of pizza is crazy. And I’ll be coming to y’all because I like how y’all do the little barbecue sauce with the garlic on the crust, like I like how it tastes.”
Despite her general approval of Domino’s offerings, this experience marred her perception of the brand.
The Domino’s Dilemma
KJ’s complaint is not an isolated incident. Earlier this year, another customer took to Reddit to share a picture of a seemingly smaller Domino’s pizza, sparking a discussion on the possible reduction of the pizza size over time.
This has led to speculation that Domino’s might be subtly scaling back on their offerings, a move that is often criticized as ‘shrinkflation’. However, it is also noted that various factors can influence the size and appearance of a pizza, including the freshness of the dough and the expertise of the person preparing it.
Tips for Getting the Most Out of Your Pizza
Pizza has become a staple in the American diet, with a significant portion of the population enjoying it regularly. To enhance your pizza ordering experience, consider these tips: opt for larger pizzas to get more value for your money, use the 3/8 rule to order the right amount for a group, and join rewards programs to enjoy discounts and bonuses.
Additionally, don’t hesitate to order extra and freeze the leftovers for future enjoyment. When ordering for a large group or during busy days, place your order in advance to help the restaurant plan accordingly.
Experiment with different sauces and toppings to create a unique flavor profile, but avoid overloading the pizza to maintain the right balance of taste and texture. Consider ordering your pizza well done for a crispier crust and well-set toppings.
To save on beverages, purchase them from a grocery store instead of the pizza place, where markups can be substantial. Lastly, order your pizza uncut and slice it yourself at home for a fresher taste and texture.
A Widespread Issue
It is worth noting that Domino’s is not the only company facing accusations of shrinkflation. Other popular food chains like McDonald’s, Chipotle, and Wendy’s have also been criticized for allegedly reducing portion sizes while maintaining or increasing prices.
This trend, which started around the time the U.S. inflation rate hit a 40-year high in 2022, has yet to be well-received by the public. Customers have been vocal about their dissatisfaction on various platforms, including Reddit and social media, sharing their experiences with smaller servings at popular chains like Popeyes, McDonald’s, and Burger King.
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This article was produced and syndicated by Viral Chatter. It was inspired by this video:
@katanaa.jade Its like they perfectly placed each piece of chicken on my pizza #dominospizza #dominosvspizzahut #fyp #viral ♬ original sound – KJ
Martha A. Lavallie
Martha is a journalist with close to a decade of experience in uncovering and reporting on the most compelling stories of our time. Passionate about staying ahead of the curve, she specializes in shedding light on trending topics and captivating global narratives. Her insightful articles have garnered acclaim, making her a trusted voice in today's dynamic media landscape.