Imagine turning trash into a tribute! That’s precisely what TikToker Carmela did when she stumbled upon a gigantic discarded Dunkin’ Donuts sign.
Rather than letting this 10-foot treasure go to waste, she transformed it into a viral sensation, proving her devotion to those famous donuts and coffee.
It took a U-Haul, a hefty dose of determination, and a profound love for Dunkin’ to make it happen. Curious about how she pulled off this caper and what she did with the colossal sign?
The Dunkin Decor
In the video, Carmela shares an adventurous tale from a visit to her local Dunkin’. She says, “the perfect opportunity fell into my hands.”
Displayed are two large signs on the ground: Dunkin’ and Baskin-Robbins. She expresses her interest in the Dunkin’ sign to the store’s staff and shares, “They said if I found a truck, then it’s all mine.”
None of her friends with trucks were available, but she didn’t give up. “So I rented a U-Haul,” she says, followed by a clip of people assisting her load the Dunkin’ sign into a truck.
Once home, with some help from her dad to unload it, she proudly showcases the enormous sign against a wall, proclaiming, “Now we have a 10-foot Dunkin’ Donuts sign, and this will be sitting in my garage until I have a house.”
The video concludes with the cheerful caption, “this is my favorite decoration in my house now.”
The Comment Section
Conversations flooded the comment section with a mix of amusement and awe after Carmela shared her unique acquisition.
One user expressed their amusement by commenting, “Wow, I love it! Also, your dad must have been like… you got what?” to which Carmela candidly responded, “Yess he thought I was crazy.”
Another intrigued viewer penned, “If I was the person at home that you brought this home to, I think I’d be more impressed than upset.” Carmela revealed her mom’s reaction, replying, “My mom was shocked when she pulled into the garage.”
Engaging with her audience, the official Dunkin’ account couldn’t resist commenting, branding her action as “Decor goals.” Basking in her new possession, Carmela responded, “It’s going to be a huge statement piece.”
One creative suggestion from the community included, “I would either do cool wall art or I would put some legs on it and have it as a table. Get a piece of glass for the top,” while another viewer cheerfully noted, “I think you just started a new family heirloom, my friend.”
The comment section blended creative suggestions and admiration for Carmela’s bold décor move.
Dunkin’ Drops ‘Donuts’
The sign, sporting “Dunkin’ Donuts,” possibly faced disposal due to the company’s branding overhaul. In 2019, Dunkin’ released ‘Donuts’ from its name, aiming to streamline its brand and accentuate its focus on coffee beyond just donuts.
After thorough testing and positive customer response to the shortened name used in the tagline “America Runs on Dunkin’” since 2006,
Dunkin’ Brands officially decided to drop the word “donuts” from the coffee chain’s branding and logo. This change, which began in January following the announcement, was not merely a cosmetic adjustment but a strategic move amidst growing competition in the coffee and breakfast space.
Dunkin’ sought to establish itself as more than a doughnut shop despite beverages already accounting for about 60% of its sales.
Maintaining Heritage While Modernizing
The rebranding did not indicate a shift away from doughnut sales, as Dunkin’ still sells more than 3 billion doughnuts and munchkins annually. Instead, it was an effort to remain relevant and appealing to consumers by simplifying and modernizing its name while still honoring its heritage.
The new Dunkin’ logo was introduced to the exterior and interior signage at all new and remodeled restaurants in the U.S. and, eventually, internationally. The company rolled the cost of the brand changes into its existing remodeling budget and anticipated opening 1,000 new stores within the next three years.
The rebranding was seen as an opportunity to inject new energy into Dunkin’, both inside and outside its stores, according to Tony Weisman, Chief Marketing Officer at Dunkin’ U.S.
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Sources
- cnbc.com/2018/09/25/dunkin-will-drop-donuts-from-its-logo-after-successful-test.html
- usmagazine.com/food/news/dunkin-donuts-is-testing-signage-for-a-new-name/
- delish.com/food-news/a23460162/dunkin-donuts-new-name-change/
This article was produced and syndicated by Viral Chatter. It was inspired by this video:
@carmelaandthebeast this is my favorite decoration in my house now #dunkinmerch #dunkinislife ♬ original sound – CarmelaandTheBeast
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Martha A. Lavallie
Martha is a journalist with close to a decade of experience in uncovering and reporting on the most compelling stories of our time. Passionate about staying ahead of the curve, she specializes in shedding light on trending topics and captivating global narratives. Her insightful articles have garnered acclaim, making her a trusted voice in today's dynamic media landscape.
