The 5 Department Stores That Forever Changed Modern Shopping

Retail has a powerful influence on our lives, shaping how we shop and what we buy. Over the years, several retail giants have transformed the shopping experience with their innovative ideas and unique approaches. 

Here are five of these retail companies that have left a lasting mark on the way we shop today. 

1. Montgomery Ward: The Pioneer of Mail-Order Retail

montgomery ward ss2207629921
Image Credit: Eddie J. Rodriquez/Shutterstock

Rise: Montgomery Ward, founded in 1872 by Aaron Montgomery Ward, revolutionized American retail with the first mail-order catalog. It gave rural customers access to affordable goods, bypassing local stores with limited selections and high prices.

By the early 1900s, the company became a retail giant, offering a wide range of products and rivaling competitors like Sears. Its catalog became a household staple, symbolizing consumer convenience and choice.

Fall: Montgomery Ward’s decline began in the mid-20th century as suburbanization and shopping malls reduced demand for its catalog business. Customers favored physical stores, and competitors like Sears adapted faster.

By the 1980s, Montgomery Ward struggled to modernize and compete with discount retailers. (ref) Mismanagement further hurt the company, leading to bankruptcy in 1997 (ref) and closure in 2001. (ref) Attempts to revive the brand later failed to restore its former prominence.

2. Woolworths: The Five-and-Dime Innovator

woolworths dp267998998
Image Credit: nilsversemann/Deposit Photos

Rise: Woolworths, founded in 1879 by Frank Winfield Woolworth, was a pioneering retail chain that popularized the “five-and-dime” store concept, where everyday goods were sold at fixed prices of five or ten cents. Its no-haggle, self-service model was revolutionary at the time.

Woolworths quickly became a household name in the U.S., expanding into urban and rural areas, and even internationally. By the early 20th century, it had grown into a retail giant, offering affordable products to millions of shoppers.

Fall: Woolworths struggled from the 1960s onward as new competitors like Walmart and discount chains offered larger selections and lower prices. The company’s outdated stores and failure to adapt to changing consumer preferences led to declining sales.

By 1997, Woolworths closed its remaining U.S. stores, (ref) and although it continued operating in other countries for a while, its global influence diminished.

3. Marshall Field’s: The Chicago Retail Icon

marshall field logo ss2166439645
Image Credit: JHVEPhoto/Shutterstock

Rise: Founded in 1852 by Marshall Field in Chicago, Marshall Field’s was a pioneering department store known for its high-quality merchandise and innovative retail practices.

It introduced concepts like price tags and a separate men’s store, setting a standard for others. Its flagship store on State Street became a major destination, offering a wide range of products and exceptional service.

Fall: Marshall Field’s began declining in the late 20th century due to competition from national chains, discount stores, and big-box retailers. The rise of malls and changing consumer habits also impacted its success.

In 2004, the May Department Stores Company acquired Field’s, (ref) and after merging with Federated Department Stores in 2005, Field’s stores were rebranded as Macy’s. (ref) This rebranding ended the iconic Marshall Field’s era in Chicago.

4. Bonwit Teller: The Luxury Retail Pioneer

bonwit teller wc
Image Credit: Gottscho-Schleisner Collection, Public domain, via Wikimedia Commons

Rise: Founded in 1895 in New York City, Bonwit Teller was renowned for high-end fashion and luxury retailing. Catering to a wealthy clientele, it offered exclusive designer apparel and accessories, with a reputation for elegance and personalized service.

Its Fifth Avenue flagship became a landmark in New York’s fashion district, solidifying Bonwit Teller’s status as a leading luxury retailer.

Fall: Bonwit Teller began to decline in the mid-20th century due to evolving luxury retail trends and increased competition. By the 1970s, financial and management issues further hurt its performance.

Acquired by the May Department Stores Company in 1979, the brand failed to regain its prestige, leading to the closure of its Fifth Avenue store in 1989 and eventual discontinuation. (ref)

5. Eaton’s: The Canadian Retail Titan

eatons ss2272530095
Image Credit: Eli Unger/Shutterstock

Rise: Founded in 1869 by Timothy Eaton in Toronto, Eaton’s was a key player in Canadian retail, known for its innovative practices like fixed pricing and money-back guarantees.

Its flagship store, Eaton’s College Street, opened in 1929, became a major retail landmark. The company expanded rapidly across Canada and pioneered mail-order catalogs, bringing its products to customers nationwide.

Fall: Eaton’s began declining in the latter half of the 20th century due to competition from discount stores and specialty retailers, and its failure to adapt to changing trends. Financial mismanagement and increased competition worsened the situation in the 1980s.

Eaton’s filed for bankruptcy in 1999, (ref) and by 2001, the stores were closed, rebranded (Sears Canada took over the company shares), or sold off. (ref)

These retail stores have brought new ideas, better services, and more choices to consumers, changing the retail world forever.

nancy
Nancy Maffia
Author & Editor | + posts

Nancy received a bachelor’s in biology from Elmira College and a master’s degree in horticulture and communications from the University of Kentucky. Worked in plant taxonomy at the University of Florida and the L. H. Bailey Hortorium at Cornell University, and wrote and edited gardening books at Rodale Press in Emmaus, PA. Her interests are plant identification, gardening, hiking, and reading.