The Fluffy Coke Craze: 10 Things to Know about TikTok’s Latest Viral Drink Obsession

In a world where social media trends dictate our next must-try food or beverage, TikTok has once again taken the lead with its latest viral sensation: Fluffy Coke. 

This two-ingredient drink, combining the classic fizz of Coca-Cola with the sweet, creamy goodness of marshmallow fluff, has amassed a staggering 20.7 million posts and searches on the platform.¹ 

But is this sugary concoction worth the hype?

1. The Origin Story

The Fluffy Coke craze can be traced back to TikTok creator Emma Grace and her grandmother, affectionately known as “Memama.” Their taste test video, which awarded the drink a perfect 10 out of 10, has racked up an impressive 3.7 million views.

2. A Simple Recipe with Endless Possibilities

To make your own Fluffy Coke, simply coat the inside of a clear cup with marshmallow fluff, add ice, and pour in your favorite cola. 

While the original recipe calls for Coca-Cola, adventurous TikTokkers have experimented with various sodas, from Dr Pepper to orange soda and even coffee.

3. Taste Test: Is It Worth the Hype?

Opinions on Fluffy Coke’s taste are divided. Some enthusiasts claim it’s “so good”, while others find it “overrated” and “weird”.

Critics argue that the added sugar from the marshmallow fluff “ruins” the crisp bubbles of their favorite soda.

4. Sugar Concern

With Coca-Cola already containing 39 grams of sugar per 12-ounce can, the addition of marshmallow fluff has some health-conscious individuals raising eyebrows. 

Commenters have dubbed the drink “diabetes in a cup” and admitted that “adding sugar to Coke is CRAZY”.

5. The Sticky Situation

One of the main issues with Fluffy Coke is that the marshmallow fluff doesn’t dissolve easily in the cold soda. This leads to a sticky mess, with drinkers having to scrape the fluff off the sides of the cup to get a taste of the sweet treat.

6. The Dietitian’s Take

Celebrity dietitian Kim Shapira, M.S., R.D., advises that enjoying a Fluffy Coke occasionally is “no big deal,” but regular consumption could lead to fatigue, nausea, tooth decay, and disruption of overall well-being.^(ref)

Moderation is key.

7. Grandma’s Seal of Approval

One factor contributing to Fluffy Coke’s viral success is the endorsement from Emma Grace’s grandmother, “Memama.” Her enthusiastic reaction to the drink has inspired others to give it a try.

8. Dirty Soda Connection

Fluffy Coke follows in the footsteps of the “dirty soda” trend, which combines soda with creamer or other sweeteners. These unconventional beverage mashups continue to captivate social media users.

9. The Power of TikTok

With hundreds of videos under the hashtag #fluffycoke, TikTok has once again demonstrated its power to launch a food or drink trend into viral stardom.

The platform’s ability to engage and inspire users is unparalleled.

10. The Verdict

Whether you’re a fan of sweet treats or prefer your soda unadulterated, there’s no denying that Fluffy Coke has made a splash on social media this summer.

While opinions may vary, the trend’s popularity is a testament to the power of TikTok and the enduring appeal of unique food and beverage combinations. 

So, will you be giving Fluffy Coke a try?

Source:
1. Today